ABOUT ME
I believe that style should feel as good as it looks. My designs lean into a modern bohemian spirit - one-of-a-kind garments that move with ease and carry a timeless, artistic edge. From flowing dresses in soft rayons, voiles, and viscose blends to well-tailored separates, activewear, leisurewear, and swimwear, each piece is made to fit, made to love, and made to last.
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Sustainability runs through my process. I transform pre-loved fabrics like sarees, curtains, and tablecloths into extraordinary garments, while working with natural fibres chosen for their quality and feel. Even when I design activewear in synthetic fabrics, longevity is my priority - creating pieces that endure, that can be worn, treasured, and even passed down.
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Every garment reflects my belief in craftsmanship and individuality: the cut of a silhouette, the fall of fabric, the detail in a seam. Each collection is versatile and unique, designed to take you seamlessly from everyday ease to extraordinary moments.
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My vision is to create clothing that doesn’t just dress you, but tells a story - garments infused with creativity, heritage, and soul. Fashion for those who want to live beautifully, consciously, and unapologetically themselves.
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~ Gabriela Charlotte
Past Experience
move flow glow
Owner and CEO. Full time entrepreneur and independent contractor
2021 - Present
Nude Foods
project managing crowd funder & setting up "Café nude" - a business within a business
2021
the backyard café
building internal payment systems, staff structures & creating access to markets
2020
the electric juice
building revenue channels, developing product offering & growing events
2020
GREENPOP TREE PLAnting experiences
event management and coordination, Developing & marketing of school camps
2019
CAPE TOWN FASHION COUNCIL
Project management & set up of product development centre
2018
CHASE STREETWEAR
creative director and brand manager
2018
THE AVANT GARDEN
founded and directed STARTUP HUB & EVENTS FOR UPCOMING LOCAL BUSINESSeS
2018
My Service APPROACH
1
Business DEVELOPMENT
We identify gaps and develop your product/service range with attention to opportunities in the market. We'll build a consistent brand identity around your company's core beliefs and value system to inspire positive brand associations and connections.
We also assist with project management, team management, and meeting clear KPIs in a leadership role as well as offering a supportive pillar to you.
2
CONSCIOUS
COACHING
We'll be your strategic soundboard, offer constructive inspiration and motivate you to stay focused, on target and effectively managing your time and energy.
This mindset coaching facilitates strategic thinking while ensuring you build a sustainable foundation throughout your project.
Charity starts at home, but a successful business and brand owner starts with a healthy body, mind and positive spirit.
3
creative
curator
Allow us to conceptualise, curate and create beautiful and effective content for you.
From sustainable clothing tailored to any occasion, to food, film, photography and copywriting, we've got you! Tapping into a wide and trusted network of suppliers allows us to offer a full turnkey solution to your business and brand building.
We will create, manage and host projects, as well as build appealing concepts from menus to events to brand identity implementation.
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